I must admit, I was not very excited about another social media site. I am already a member of facebook, twitter, LinkedIn, pinterest and more. I read a little more about Ello and they do have a good pitch.
Ello, the ad-free social network capitalizing on the perception that it's the "anti-Facebook"
They launched about a month ago and it is invitation only at this time. Sadly for me, I have received no invite. :(
They do not ask your name or gender so you can be more anonymous. That could be good and bad.
It appears they are going to upsell users on special features as a means to make money. This eliminates the need for ads.
As soon as I get an invite (you can request one on their site), I will check it out and post an update. I really spend alot of time on the various social sites I use now so I don't have alot of free time for a new one....unless it is amazing.
We shall see.